Diploma of Marketing and Communication

Course Code: BSB52415

APPLY ONLINE

duration

Course Duration

1 Year
location

Location

Mount Gravatt Campus
or
Ultimo Campus
price

Pricing
*$500 Material Fee per annum

Off-Shore Int Student Pricing: $10,000
On-Shore Int Student Pricing: $8,000
Domestic/Citizen Student Pricing: $6,000
contact-us

(+61) 1300 128 199

Give us a call for more information.
ABOUT THIS COURSE

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

FAST COURSE GUIDE
National Code:
BSB52415
CRICOS Course Code:
095242G
Nationally Recognised:
Delivery mode:
Virtual Training (workshops at different locations)
In class Mount Gravatt
Blended (Virtual Training and In class)
Assessment:
A variety of assessment methods form part of this course including written assignments, presentations, portfolios of work, role plays and projects.
Start dates:
Beginning of every month
Awarded by
Australia Institute of Business and Technology RTO Code 41138
Packaging Rules:
Total number of units = 12
3 core units plus
9 elective units, of which:
8 elective units must be selected from the electives listed below
the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.
COURSE FORMAT

Core Subjects

BSBMKG507
Interpret market trends and developments
BSBMKG523
Design and develop an integrated marketing communication plan
BSBPMG522
Undertake project work

Elective Subjects

BSBWRT501
Write persuasive copy
BSBLDR502
Lead and manage effective workplace relationships
BSBADV503
Coordinate advertising research
BSBADV507
Develop a media plan
BSBMKG515
Conduct a marketing audit
BSBCRT501
Manage budgets and financial plans
BSBMKG509
Implement and monitor direct marketing activities
BSBADV602
Develop an advertising campaign
*Please note that all electives are recommendations of AIBT. Electives can be altered to meet individual needs and requirements. **Units that are available for Virtual Training.
VISA REQUIREMENTS
Academic requirement:
A minimum of year 12 or (Australian equivalent) is mandatory
English requirement:
A minimum of IELTS 6.0 is required. International Students who do not meet the English language requirements for this course may undertake English Language Intensive Course for Overseas Students (ELICOS) according to the English Learning Matrix.
RELATED OCCUPATIONS
Market Research Analyst
Marketing Manager
Promotions
Marketing Coordinator
Marketing Specialist