Advanced Diploma of Marketing Communication


Total Duration

52 Weeks

(40 weeks Tuition + 12 weeks Break)


NSW |QLD | TAS Campuses (AIBT)
NSW | QLD Campus (AIBT-I)


OffShore Int Student: $12,000 *

OnShore Student Visa Holder: $8,000 *

Domestic Student: $7,200 *

* Total Materials Fee $500

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgments using wide-ranging technical, creative, conceptual and managerial competencies.

Important – Pre-Enrolment Information:

Prior to enrolment, it is a mandatory requirement for students to complete the Student Pre-Enrolment Genuine Temporary Entrant (GTE) Form.  After receiving and reviewing the form a consultation with our Enrolments Team, Sales Manager or Sales Agent will be scheduled where you will be provided with all the relevant course information to help guide you into making a formal decision.

More information on Student Pre-Enrolment and Application Process is available on the ‘Get Started’ Tab on our website homepage

National Code:
CRICOS Course Code:
Nationally Recognised:
Delivery mode:

AIBT (NSW| QLD |TAS) In class
Blended (Virtual Training and In class)
Virtual Training (Workshops at different locations)

AIBT-I (NSW |QLD) In class
Blended (Virtual Training and In class)
Virtual Training (Workshops at different locations)

All AIBT-I students enrolled in courses delivered by AIBT-I will be trained and assessed by AIBT (RTO: 41138 | CRICOS: 03430J) trainers and assessors.

A variety of assessment methods form part of this course including written assignments, presentations, portfolios of work, role plays and projects.
Intake Dates:

AIBT – from 7th October 2019 and then monthly intakes from November 2019 onwards.

AIBT-I – Monthly Intakes from 2nd March 2020

Awarded by

Brighton Pacific Pty Ltd T/A Australia Institute of Business and Technology (AIBT)
RTO Code 41138 | CRICOS: 03430J

Australia Institute of Business & Technology – International Pty Ltd (AIBT-I)
RTO Code 45169 | CRICOS: 03610E

Packaging Rules:
Total number of units = 12
3 core units
Plus 9 elective units

Total Materials Fee – $500

Materials fee covers the cost of goods, materials and/or services provided by AIBT / AIBT-I to be used by students in the course of training.

The Materials Fees in this qualification include:

  • Class materials
  • Printing
  • Stationery
  • Uniforms
  • Excursions

Core Subjects

Develop an advertising campaign
Develop and implement strategic plans
Develop a marketing plan

Elective Subjects

Originate and develop concepts
Manage Risk
Develop workplace policy and procedures for sustainability
Develop and implement diversity policy
Lead and manage organisational change
Manage Finances
Provide leadership across the organisation
Develop and Implement a Business plan
 * BSBMKG523
Design and develop an integrated marketing communication plan

* Please Note: This unit may be substituted with BSBIPR601 -Develop & Implement strategies of Intellectual property management

Please note all electives are pre-selected by AIBT/ AIBT-I.
For more information on the course content, visit:

Entry requirement:
Academic requirement:

Successful completion of Australian Year 12 / Diploma or Australian equivalent is mandatory.

Entry to this qualification is limited to those individuals who have completed all 3 core units in BSB52415 Diploma of Marketing and Communication
1. BSBMKG507 Interpret market trends and developments
2. BSBMKG523 Design and develop an integrated marketing communication plan
3. BSBPMG522 Undertake project work

English requirement:

A minimum of IELTS 5.5 or equivalent is required.

International Students who do not meet the English language requirements for this course may undertake English Language Intensive Course for Overseas Students (ELICOS) according to the English Learning Matrix.

No pre-requisites, only entry requirements

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Completing all the units of competency within this packaged qualification will lead to the issuance of a Advanced Diploma of Marketing and Communications (BSB61315) and transcripts of academic records. Learners that successfully complete individual units of competency, but not the whole packaged qualification, will be eligible to receive a Statement of Attainment detailing the completed units.

Advertising Account Planning Manager
Marketing Manager
Client Services Director
Marketing Director
Advertising Account Director
Marketing Strategist
Client Services Executive 

* Completion of an AIBT / AIBT-I qualification does not guarantee an employment outcome.

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(+61) 1300 128 199​